The Socialista/The Standout Social Squad - Jan 2022

PRESS PLAY!

Here's what the Squaddies have had to say! 
Their results weren't by chance or luck! It was from going all-in on them, getting outside the box and stepping to their leadership on Instagram!

Contents

INTRODUCTION

Welcome to The Standout Social Squad
START HERE
The Standout Social Squad Cirriculum
Beginning Reflection
Join the FB group
Your Group Calls!

WEEK 1: Brand Goals, Your Niche and Target Audience

Brand Audit & Establishing your Niche
Setting your bigger picture brand goals
Establishing your brand mission
Target Audience + Market Research
Your Homework/Action steps (Must be completed by Saturday!)
Week 1 - The Standout Social Squad Homework
Hearts Replay
Stars Replay

Week 2 - Brand audit + target audience

Your brand and bio audit
Crafting your positioning statement
Defining your target audience
Week 2 - Homework
Hearts Replay
Stars Replay

Week 3 - Content Pillars and Themes

Content Mistakes
Planning your Content
Your Content Themes and Pillars
Week 3 Homework
HEARTS REPLAY
STARS REPLAY
How to use the Content Pillars Sheet .mp4

WEEK 4: Branding and Content Types

Carousel, Short Carousel, Graphic, Live, Reel, Collaboration ReelĀ 
Branding
Content Types, structures and tips
Week 4 Action Steps
HEARTS REPLAY
STARS REPLAY

WEEK 5

HEARTS REPLAY
STARS REPLAY

Week 6 Content Runways and Awareness Funnels

Introduction to the Awareness Funnel
Creating a Content Runway
Using the Awareness funnel in your stories PLUS examples
HOMEWORK
Hearts Replay
STARS REPLAY
Week 6 - The Standout Social Squad.pdf

WEEK 7 - Caption Writing

Engaging Caption Tips
How to write captions that convert
Week 6 - The Standout Social Squad (1) (3).docx
HEARTS REPLAY
STARS REPLAY

WEEK 8

4 Main Types of Instagram Stories
Story Strategies
Selling on Stories
Week 8 - The Standout Social Squad - Stories.docx
zoom_0.mp4
STARS Replay.mp4

WEEK 9

How to sign clients on Instagram
How to launch using content
Objection Handling
How much is too much?
HEARTS REPLAY
STARS REPLAY

WEEK 10

HEARTS REPLAY
STARS REPLAY

WEEK 11

How often to engage
Lead Generation
Engagement Strategies
HEARTS REPLAY
STARS REPLAY

WEEK 12

Reels 101
Finding Reels Audio
Reels Transitions
STARS REPLAY.mp4
Generating Reel Ideas
HEARTS REPLAY

BONUSES

Carousel Creation Tutorial.mp4
Stylised Link Click Tutorial.mp4
The Queen of Confidence Replay
Graduation Ceremony